Case Study

From concept to checkout
in 11 days

How we built OUTFYD — a full-stack fashion e-commerce platform with Next.js 16, Stripe, and SQLite — and launched it in under two weeks.

OUTFYD desktop
OUTFYD brand stickerSee OUTFYD here.

A fashion-forward e-commerce experience — built to move fast

OUTFYD came to us with a clear vision: a curated online fashion store that felt as editorial as it did shoppable. They needed category browsing, secure Stripe payments, user accounts, and a mobile experience that rivalled native apps — all on a startup timeline and budget.

The challenge wasn't just building an online store. It was building one that could go from zero to revenue-generating in days, not months — without sacrificing the premium, black-and-white aesthetic that defines the OUTFYD brand.

Fashion editorial photography
11Days to MVP
0External Databases
100%Mobile Responsive
<1sTime to First Byte

Why this stack made 11 days possible

Speed to market was everything. Every technology choice was deliberate — optimised for a small team to ship a production-grade store with zero external infrastructure dependencies.

OUTFYD on mobile devices

No database server to manage

SQLite runs embedded inside the application. No Postgres to provision, no connection strings to manage, no cold starts. The entire data layer deploys as a single file alongside the app.

React Server Components

Next.js 16's App Router let us render product pages on the server, stream them to the client, and achieve sub-second Time to First Byte — critical for mobile shoppers with spotty connections.

Stripe handles the hard parts

PCI compliance, 3D Secure, Apple Pay, Google Pay — Stripe's Checkout SDK gave OUTFYD enterprise-grade payments without a single line of custom payment processing code.

React 19 Compiler

The new React compiler automatically memoises components and eliminates unnecessary re-renders. The storefront feels instant — no jank, no loading spinners, just smooth browsing.

11 days from first commit to first sale

Days 1–2

Discovery & Architecture

Mapped the product catalogue, payment flows, and user journeys. Chose Next.js 16 + SQLite for maximum speed to market with zero DevOps overhead.

Days 3–5

Storefront & Catalogue

Built the category grid, product detail pages, and responsive hero sections. Mobile-first design with black-and-white editorial photography.

Days 6–8

Stripe Checkout & Auth

Integrated Stripe for secure payments, added bcrypt-based authentication, and wired up session management with UUID tokens.

Days 9–11

Polish, QA & Launch

Final responsive pass, image optimisation, email notifications via EmailJS, and deployment. The store was live and accepting orders.

Pragmatic choices, production results

Next.js 16

App Router with React Server Components for lightning-fast page loads and SEO-ready SSR out of the box.

React 19

The latest React with the new compiler, automatic memoisation, and concurrent features for buttery-smooth UI.

Stripe

PCI-compliant payments, subscriptions, and checkout — integrated in days, not months.

SQLite (better-sqlite3)

Zero-config, serverless database. No external DB to provision — the entire backend ships as one deployable unit.

TypeScript

End-to-end type safety across the full stack, catching bugs before they reach production.

EmailJS

Transactional and marketing emails without a backend mail server — plug in and send.

OUTFYD desktop storefront

“Breeze took our concept and turned it into a fully operational e-commerce store in under two weeks. The speed was unreal — and the quality didn't suffer one bit.”

Sarah AbsolumFounder, OUTFYD

A production-grade fashion store — live and selling

OUTFYD launched on time, on budget, and immediately began processing real transactions via Stripe. The editorial-first design, mobile-optimised experience, and zero-infrastructure backend gave the founding team exactly what they needed: speed to revenue without technical debt.